A region located in Central India. Even though the name Atharva is mentioned in Mārkaṇḍeyapurāṇa (Markandeyapurana), the other Purāṇas refer to this land occasionally as Āvanta (Avanta), or as Arvuda or even as Atharvā (Atharva). According to D.C.Sircar, Atharva is another variation of Avantī (Avanti).